Ashirin Logo Review

Why did we choose green colour?

Colour is simply the vibration of light energy. And colour whether you admit it or not, is psychological. It has a way it affects our emotions, our moods, our health, our well-being, our energy, our mind and our spiritual awareness at both a conscious and subconscious level.
Everywhere in the world, green is green.
It stands for strength, vitality, fertility, balance, clarity, growth, peace, health, prosperity, environmental friendliness, restful, nurturing, revitalising, harmony, refreshment, universal love,
restoration and reassurance.

  1. Experts’ view - Dark green is a good colour for money and financial websites. Use green where you need people to see both sides of a situation as it aids in clear thinking and decision making. Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness. Green is regarded as the colour of money in the Western world.
  2. Our View - We know how red people can think when they hear the word, “money,” but we want them to visit ashirin.com and lose their redness. Psychologically, green balances people's emotions, creating a sense of calm.
Ashirin logo capture

Ashirin is a carefully chosen name from the Nigerian cultural background. It is a word that means twenty in Hausa language. Hausa language  is not only simple, as a tribe, it is one of the biggest in Africa. In the native country where ashirin.com originated from, naira ashirin, that means, #20 is the most populous denomination in the country; it is something that everybody knows. And so, we know when people hear it, it will not be difficult to relate with. The feel of calmness and balance it gives as a colour unarguably impact on the reason for its popularity and acceptance; whether you like it or not, colour is psychological.

Ashirin logo capture

This oval shape denotes something great for ashirin.com. Since we are providing financial solution for the world through the internet, we have the goal to also provide internet service for the world financial prosperity in her endeavours.
It is a clear and strong reminder of our goal; we have not attained success until we achieve it. If you notice, the oval shape is actually a transparent silver colour which depicts elegance and of high quality.

Ashirin logo capture

The reason for the colour has been thoroughly discussed aforetime and now, let us just make a highlight on the reason for the circular shape, it represents completeness, safety, dynamism and the universe. The product is not perfect but it is complete.

Ashirin logo capture

This shape is the part of another circle rolling into the other circle. Its shade of green is different, and this implies prosperity for all, your green can only be darker, it is still all green.
We look for a society where the poor is not too different from the rich; the gap can sincerely be bridged.
In the future, the circle rolling in would have covered more space and we hope that one day, we would have just a shade of green connoting a balanced economy for all.

Font style: Same font style used for ASHIRIN in the logo is used for  the preparation of this document. It is a simple style to emphasise our non-complexity as a brand to trust. No shady deals. 

It is called Candara: It is a humanist sans-serif typeface designed by Gary Munch and commissioned by Microsoft. It is part of the Clear Type Font Collection, a suite of fonts from various designers.

Conclusion

Logos have voice, and they speak and we respond too. What they speak has a lot to do with how we see them and that is why we are intentional with every step all the way in the design of the Ashirin logo.
Ashirin is speaking prosperity. We are keenly interested in your prosperity. Action speaks louder than voice.